Omega Pharma is a top global consumer healthcare company, specialised in innovative over-the-counter (OTC) treatments that can be purchased without a prescription.
Present in 35 countries and with over 30 brands, Omega Pharma provides medicines, medical devices, food supplements and cosmetics in 5 therapeutic areas (dermatology, colds & allergies, anti-parasitic, vitamins and weight loss).
Aiming to accelerate the top line growth, the Portuguese subsidiary of Omega Pharma challenged Karma to develop a digital strategy fully integrated with its strategic business goals, its offline strategy and its point of sales presence.
Firstly, Karma identified the challenges, diagnosed the online assets and developed a digital strategy for the major brands. For each brand, Karma defined the digital assets to leverage, the optimal media mix, the digital targeting and the unique value proposition per target customer segment. Results oriented, Karma also implemented an analytics mindset supported by robust tracking tools, effective reporting processes and business KPIs. Besides, Karma organised several working sessions and training workshops for Omega Pharma.
Responsible for creating and managing all digital campaigns (PPC and Social), Karma ensured the continuous optimisation of brands’ digital strategies and recurrent introduction of innovation, maximising the digital impact and the return on digital investment.
In 1 year, the digital budget of Omega Pharma Portugal increased ten times and Portugal was considered a digital center of excellence within Omega Pharma.
Website (PT): Omega-pharma.pt