Temahome designs and produces contemporary furniture that combines modern lines and award winning designs.
Given the increasing role of digital in the customer journey and the growth of furniture ecommerce, Temahome challenged Karma to assist a 360º Digital Business Transformation, encompassing digital strategy, ecommerce and digital communication.
After analyzing the consumer journey, performing competitive benchmarkings, assessing client’s needs, Karma crafted a digital strategy, mapped new channels, designed, built and operated a totally new ecommerce website, uplifted online image, redefined pricing and processes for digital channel, and much more, on a true 360º business approach.
In parallel, Karma supported TemaHome to redefine its unique value proposition for the online and optimized its digital marketing strategy (both PPC and Social) incorporating leading edge approach, building up its brand awareness and premium positioning.
Within 3 years, Temahome was present in over 100 online furniture retailers across the world and selling directly from its own website to various countries in Europe and US. As a result, Temahome’s online sales increased +400%. By then, online accounted for 40% of the total business.