Custom Training
Ideal for businesses that want something uniquely tailored for them.
In the first step of setting up a Custom Training we run an assessment of the client’s needs, pain points and opportunities. Based on these insights we then co-create with the client a custom training experience, blending different courses, workshops, talks and activities.
Here’s an example.
Post Assessment, this is Company A:
- Retailer with basic level digital presence;
- Doesn’t have a fully dedicated digital team yet (but plans to);
- Wants to invest in digital from a business perspective, top to bottom;
- Has 2 digital experts allocated to cross-functional business units (marketing and sales), and a shortlist of 10 “beginners” who could be up-skilled and take on more digitally active roles;
- Already has Google Analytics and other custom technology in place but wants to upgrade its teams from users to experts.
Here’s the content we would cover, by organizational level:
For Leadership
- Digital Business Strategy*
- Digital Marketing Strategy*
*Tailored exclusively for C-level and Directors.
For Experts
- Digital Business Strategy
- Digital Marketing Strategy
- Advanced Google Analytics
- Advanced Google Ads
- Advanced Facebook Ads
For Beginners
- Digital Business Strategy
- Digital Marketing Strategy
- Data Analytics Fundamentals
- Advertising Fundamentals
Our custom training would consist of:
- 12 one-day sessions
- Periodic and structured training for 2 and a half months
- With intermittent and post-training help-desk
- Complete course work
- Extensive pre- and post-training materials
- More than 70 hours of training
- For 18 employees
And these would be 4 sample goals:
- Participants have a clear understanding of digital dynamics, the most sophisticated and recent practices and trends, and are able to translate their learnings into pragmatic and clear actions, deployable in the reality of their own business.
- Leadership learns how to design a medium to long-term digital vision for the organization, how to retro-plan accordingly and downscale throughout the organization.
- Experts gain new knowledge in macro digital strategy and practical implementation of technology and tools, aligned with their business pain-points and opportunities.
- Beginners learn new skills and are taught how to understand, frame and make use of digital in their corporate environment.
Is a custom training the right approach for your business and teams?
