3 minute read
The influence and power of everything digital in our lives has been apparent for years now. But what was once a nice-to-have or a long term ambition, has been forced into hyper-drive because of the events of 2020.
Some industries have resisted (banking), most have adjusted (retail), but only few have adapted (Telcos). The difference between adjustment and adaptation lies both in commitment and strategy.
There are businesses that see digital as just another communication channel and adjust their budgets and outsource services, accordingly.
And then, there are businesses that see the growing impact and potential of digital in the business itself, and understand that the only way forward is to become future-proof.
In a nutshell:
Here’s the difference in terms of outlook:
At Karma we believe the key to fully tap into the potential of digital lies in talent – the ultimate arbiter of innovation, transformation, growth and impact.
That is why we’re adamant that businesses must shift their approach to digital talent from “outsourcing” to “in-housing” – a fancy way of saying: “start building your own digital teams”.
Across the global talent pool there are 3 key things missing:
And to address this talent need, there are 3 approaches businesses can take:
With technology becoming evermore user-friendly and price competitive, the opportunity lies in having talent that:
In 5 years, the company with the average-plus product that has invested in a workforce of both broad (a little of everything) and deep (a lot of one thing) talent, that knows and understands digital, will outperform the company that focuses too heavily on a team of few and outsources to many.
The good news is: there’s always time to start building this path. And that’s what we’re here to help you with.
Karma is a Digital Execution Agency (Digital Agency + Strategy Consulting firm). We design and implement superlative digital strategies and training that creates extraordinary value for our clients.