{"id":107,"date":"2019-02-27T11:35:01","date_gmt":"2019-02-27T11:35:01","guid":{"rendered":"https:\/\/autoimationhub.com\/karma\/?post_type=clientcase&#038;p=107"},"modified":"2020-10-13T16:25:44","modified_gmt":"2020-10-13T16:25:44","slug":"temahome","status":"publish","type":"clientcase","link":"https:\/\/karma-network.com\/pt\/clientcase\/temahome\/","title":{"rendered":"TEMAHOME"},"content":{"rendered":"<p>A Temahome projeta e produz m\u00f3veis contempor\u00e2neos que combinam linhas modernas e designs premiados.<\/p>\n\n\n\n<p>Dado o papel cada vez maior do digital na jornada do cliente e no crescimento do <a href=\"https:\/\/karma-network.com\/pt\/service\/e-commerce-store-set-up-and-strategy\/\">com\u00e9rcio eletr\u00f3nico<\/a>, a Temahome desafiou a Karma a ajudar na <a href=\"https:\/\/karma-network.com\/pt\/service\/digital-transformation\/\">transforma\u00e7\u00e3o dos seus neg\u00f3cios digitais<\/a>, a desenvolver uma abrangente <a href=\"https:\/\/karma-network.com\/pt\/service\/digital-strategy\/\">estrat\u00e9gia digital<\/a>, <a href=\"https:\/\/karma-network.com\/pt\/service\/e-commerce-store-set-up-and-strategy\/\">com\u00e9rcio eletr\u00f3nico<\/a> e comunica\u00e7\u00e3o digital.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/autoimationhub.com\/karma\/wp-content\/uploads\/2019\/04\/CaseStudy_Temahome_pic1-1024x568.jpg\" alt=\"Caso do cliente TemaHome Karma\" class=\"wp-image-231\" srcset=\"https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Temahome_pic1-1024x568.jpg 1024w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Temahome_pic1-300x166.jpg 300w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Temahome_pic1-768x426.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Depois de <strong>analisar a jornada do consumidor, realizar benchmarks, e avaliar as necessidades do cliente<\/strong>, a Karma criou uma <a href=\"https:\/\/karma-network.com\/pt\/service\/digital-strategy\/\">estrat\u00e9gia digital<\/a>, mapeou novos canais, projetou, construiu e operou um totalmente <a href=\"https:\/\/karma-network.com\/pt\/service\/e-commerce-store-set-up-and-strategy\/\">novo site de com\u00e9rcio eletr\u00f3nico<\/a>, imagem online elevada, pre\u00e7os e processos redefinidos para o canal digital e muito mais, numa verdadeira abordagem de neg\u00f3cios 360\u00ba.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/autoimationhub.com\/karma\/wp-content\/uploads\/2019\/04\/CaseStudy_Temahome_pic2-1024x1024.jpg\" alt=\"Caso do cliente TemaHome Karma\" class=\"wp-image-232\" srcset=\"https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Temahome_pic2-1024x1024.jpg 1024w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Temahome_pic2-150x150.jpg 150w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Temahome_pic2-300x300.jpg 300w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Temahome_pic2-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Paralelamente, a Karma apoiou a TemaHome na redefini\u00e7\u00e3o da sua proposta de valor \u00fanica para o online e otimizou a sua <a href=\"https:\/\/karma-network.com\/pt\/service\/digital-strategy\/\">estrat\u00e9gia de marketing digital<\/a> (PPC e <a href=\"https:\/\/karma-network.com\/pt\/service\/social-media-marketing\/\">Social<\/a>) incorporando uma abordagem de ponta, melhorando o reconhecimento de marca e posicionamento premium.<\/p>\n\n\n\n<p><strong>Em 3 anos<\/strong>, a Temahome estava presente em mais de 100 retalhistas de m\u00f3veis online em todo o mundo e vendia diretamente de seu pr\u00f3prio site para v\u00e1rios pa\u00edses da Europa e EUA. Como resultado, <strong>as vendas online aumentaram + 400%<\/strong>. At\u00e9 ent\u00e3o, o online correspondia a 40% do total de neg\u00f3cios.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Links<\/strong><\/h3>\n\n\n\n<p>Website: <a href=\"http:\/\/www.temahome.com\/\">Temahome.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A Temahome projeta e produz m\u00f3veis contempor\u00e2neos que combinam linhas modernas e designs premiados. Vende no seu site e noutros retalhistas online.<\/p>","protected":false},"featured_media":108,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[13,20,11,7,15,40,74],"class_list":["post-107","clientcase","type-clientcase","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-client-case","tag-digital-strategy","tag-digital-transformation","tag-ecommerce","tag-ecommerce-strategy","tag-social-media-marketing","tag-temahome"],"acf":[],"_links":{"self":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/107"}],"collection":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases"}],"about":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/types\/clientcase"}],"version-history":[{"count":8,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/107\/revisions"}],"predecessor-version":[{"id":485,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/107\/revisions\/485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/media\/108"}],"wp:attachment":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}