{"id":111,"date":"2019-02-27T11:41:32","date_gmt":"2019-02-27T11:41:32","guid":{"rendered":"https:\/\/autoimationhub.com\/karma\/?post_type=clientcase&#038;p=111"},"modified":"2020-10-13T16:24:43","modified_gmt":"2020-10-13T16:24:43","slug":"tivoli-hotels-resorts","status":"publish","type":"clientcase","link":"https:\/\/karma-network.com\/pt\/clientcase\/tivoli-hotels-resorts\/","title":{"rendered":"TIVOLI HOT\u00c9IS E RESORTS"},"content":{"rendered":"<p>O Tivoli Hotels &amp; Resorts \u00e9 uma das principais cadeias hoteleiras portuguesas, com 12 unidades em Portugal e 2 no Brasil e cerca de 3.000 quartos. A operar num mercado cada vez mais competitivo, o Tivoli Hotels &amp; Resorts enfrentou a press\u00e3o da abertura de v\u00e1rios novos hot\u00e9is e a acelera\u00e7\u00e3o do crescimento das Ag\u00eancias de Viagens Online.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"340\" src=\"https:\/\/autoimationhub.com\/karma\/wp-content\/uploads\/2019\/04\/CaseStudy_Tivoli_pic1.jpg\" alt=\"Caso do cliente Tivoli Hotels &amp; Resorts Karma\" class=\"wp-image-227\" srcset=\"https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Tivoli_pic1.jpg 800w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Tivoli_pic1-300x128.jpg 300w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Tivoli_pic1-768x326.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Para proteger sua posi\u00e7\u00e3o competitiva, o Tivoli Hotels &amp; Resorts desafiou a Karma a desenvolver uma <strong><a href=\"https:\/\/karma-network.com\/pt\/service\/digital-strategy\/\">estrat\u00e9gia digital<\/a> para adquirir novos clientes<\/strong> e encorajar os existentes a reservar diretamente no seu site.<\/p>\n\n\n\n<p>Como o Search \u00e9 um canal digital importante para a ind\u00fastria da hospitalidade, a Karma desenvolvelveu uma estrat\u00e9gia para <a href=\"https:\/\/karma-network.com\/pt\/service\/search-engine-marketing-sem\/\">Marketing de Pesquisa,<\/a> que resultou na <strong>diminui\u00e7\u00e3o do CPC em 66%<\/strong>, o <strong>aumento do CTR em 100%<\/strong> e a <strong>diminui\u00e7\u00e3o do custo digital da receita em 60%.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"340\" src=\"https:\/\/autoimationhub.com\/karma\/wp-content\/uploads\/2019\/04\/CaseStudy_Tivoli_pic2.jpg\" alt=\"Caso do cliente Tivoli Hotels &amp; Resorts Karma\" class=\"wp-image-228\" srcset=\"https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Tivoli_pic2.jpg 800w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Tivoli_pic2-300x128.jpg 300w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_Tivoli_pic2-768x326.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">Combinando um conhecimento profundo da <strong>jornada<\/strong> do cliente, insights de <strong>ferramentas <a href=\"https:\/\/karma-network.com\/pt\/service\/analytics-and-insights\/\" target=\"_self\">avan\u00e7adas de anal\u00edtics<\/a><\/strong> e sua <strong>experi\u00eancia em<\/strong> gest\u00e3o de campanhas PPC, a Karma foi capaz de garantir que <strong>a mensagem certa<\/strong> fosse entregue <strong>ao p\u00fablico<\/strong> certo no momento certo a um custo muito eficiente.<\/p>\n\n\n\n<p>No primeiro ano, o Tivoli viu um <strong>aumento de 40% nas vendas online<\/strong> e ap\u00f3s <strong>dois anos<\/strong>, as reservas diretas no site dos Hot\u00e9is e Resorts Tivoli cresceram <strong>60% mais do que nas OTA's.<\/strong> <\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Website<\/strong><\/h3>\n\n\n\n<p>Website: <a rel=\"noreferrer noopener\" href=\"http:\/\/www.tivolihotels.com\/\" target=\"_blank\">Tivolihotels.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>O Tivoli Hotels &amp; Resorts (Tivoli) \u00e9 uma das principais cadeias hoteleiras em Portugal com 12 unidades em Portugal e 2 no Brasil.<\/p>","protected":false},"featured_media":112,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[73,13,20,72,32,36,71],"class_list":["post-111","clientcase","type-clientcase","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-advanced-analytics","tag-client-case","tag-digital-strategy","tag-ppc","tag-sem","tag-sem-strategy","tag-tivoli-hotels"],"acf":[],"_links":{"self":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/111"}],"collection":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases"}],"about":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/types\/clientcase"}],"version-history":[{"count":14,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/111\/revisions"}],"predecessor-version":[{"id":483,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/111\/revisions\/483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/media\/112"}],"wp:attachment":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}