{"id":95,"date":"2019-02-27T11:22:46","date_gmt":"2019-02-27T11:22:46","guid":{"rendered":"https:\/\/autoimationhub.com\/karma\/?post_type=clientcase&#038;p=95"},"modified":"2020-10-13T16:29:16","modified_gmt":"2020-10-13T16:29:16","slug":"associacao-nacional-das-farmacias-anf","status":"publish","type":"clientcase","link":"https:\/\/karma-network.com\/pt\/clientcase\/associacao-nacional-das-farmacias-anf\/","title":{"rendered":"ASSOCIA\u00c7\u00c3O NACIONAL DAS FARM\u00c1CIAS (ANF)"},"content":{"rendered":"<p>A Associa\u00e7\u00e3o Nacional de Farm\u00e1cias (ANF) \u00e9 uma organiza\u00e7\u00e3o sem fins lucrativos que representa 97% de todas as Farm\u00e1cias Portuguesas. Visando <a href=\"https:\/\/karma-network.com\/pt\/service\/digital-transformation\/\">explorar o poder das tecnologias digitais<\/a>, <strong>a ANF desafiou a Karma a apoiar a <a href=\"https:\/\/karma-network.com\/pt\/service\/digital-transformation\/\">transforma\u00e7\u00e3o digital<\/a><\/strong> das farm\u00e1cias portuguesas.<\/p>\n\n\n\n<p>Oferecendo uma <strong>experi\u00eancia verdadeiramente omnicanal<\/strong> (<a href=\"https:\/\/karma-network.com\/pt\/service\/e-commerce-store-set-up-and-strategy\/\">site de com\u00e9rcio eletr\u00f3nico<\/a> e uma estrat\u00e9gia de <a href=\"https:\/\/karma-network.com\/pt\/service\/mobile-marketing\/\">aplica\u00e7\u00e3o<\/a> como complemento das farm\u00e1cias f\u00edsicas), <strong>a ANF espera adquirir novos clientes, aprofundar o relacionamento com os clientes existentes <\/strong>e antecipar a entrada de outros players com modelos de neg\u00f3cios agressivos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"1024\" src=\"https:\/\/autoimationhub.com\/karma\/wp-content\/uploads\/2019\/04\/CaseStudy_ANF_pic1-521x1024.png\" alt=\"Site da ANF Cliente Case Karma\" class=\"wp-image-235\" srcset=\"https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_ANF_pic1-521x1024.png 521w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_ANF_pic1-153x300.png 153w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/04\/CaseStudy_ANF_pic1.png 605w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/figure>\n\n\n\n<p>Al\u00e9m de desenvolver a vis\u00e3o estrat\u00e9gica omnicanal, <strong>a Karma projetou e geriu a <a href=\"https:\/\/karma-network.com\/pt\/service\/e-commerce-store-set-up-and-strategy\/\">implementa\u00e7\u00e3o de com\u00e9rcio eletr\u00f3nico<\/a> e uma estrat\u00e9gia de <a href=\"https:\/\/karma-network.com\/pt\/service\/mobile-marketing\/\">aplica\u00e7\u00e3o m\u00f3vel<\/a> .<\/strong> Estas solu\u00e7\u00f5es inclu\u00edam encomendas e compras digitais, localizador de farm\u00e1cias (e farm\u00e1cias de servi\u00e7o), integra\u00e7\u00e3o de receitas eletr\u00f3nica, informa\u00e7\u00f5es de stock, integra\u00e7\u00e3o de filas de espera, <a href=\"https:\/\/karma-network.com\/pt\/service\/crm-and-big-data\/\">integra\u00e7\u00e3o de CRM<\/a>, integra\u00e7\u00e3o de dados biom\u00e9tricos, alertas personalizados sobre o consumo de medicamentos, informa\u00e7\u00f5es sobre doen\u00e7as e medicamentos, notifica\u00e7\u00f5es de ofertas especiais e funcionalidades de gamifica\u00e7\u00e3o, entre outros.<\/p>\n\n\n\n<p><strong>A Karma tamb\u00e9m definiu a estrat\u00e9gia de go-to-market e PR da experi\u00eancia omnicanal da ANF<\/strong>, identificou novas oportunidades de monetiza\u00e7\u00e3o e apoiou na forma\u00e7\u00e3o das 2.000 farm\u00e1cias representadas pela ANF.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Links<\/strong><\/h3>\n\n\n\n<p>Site (PT): <a rel=\"noreferrer noopener\" href=\"https:\/\/www.farmaciasportuguesas.pt\/\" target=\"_blank\">Farmaciasportuguesas.pt<\/a><\/p>\n\n\n\n<p>App:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/pt\/app\/farmacias-portuguesas-sua\/id916264681?mt=8\" target=\"_blank\">iOS<\/a>&nbsp;|&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=pt.anf.farmaciasportuguesas\" target=\"_blank\">Android<\/a>&nbsp;|&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.microsoft.com\/en-us\/store\/p\/farmacias-portuguesas\/9nblggh5nx6f\" target=\"_blank\">telefone do Windows<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dar vida \u00e0s farm\u00e1cias com um site de com\u00e9rcio eletr\u00f3nico e aplica\u00e7\u00f5es que incluem 97% de todas as farm\u00e1cias portuguesas.<\/p>","protected":false},"featured_media":96,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[79,80,52,81,11,7,44,82],"class_list":["post-95","clientcase","type-clientcase","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-anf","tag-associacao-nacional-de-farmacias","tag-crm","tag-digital-technologies","tag-digital-transformation","tag-ecommerce","tag-mobile-optimization","tag-omnichannel"],"acf":[],"_links":{"self":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/95"}],"collection":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases"}],"about":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/types\/clientcase"}],"version-history":[{"count":8,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/95\/revisions"}],"predecessor-version":[{"id":494,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/95\/revisions\/494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/media\/96"}],"wp:attachment":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}