{"id":99,"date":"2019-02-27T11:26:56","date_gmt":"2019-02-27T11:26:56","guid":{"rendered":"https:\/\/autoimationhub.com\/karma\/?post_type=clientcase&#038;p=99"},"modified":"2024-11-06T11:49:41","modified_gmt":"2024-11-06T11:49:41","slug":"chilli-beans","status":"publish","type":"clientcase","link":"https:\/\/karma-network.com\/pt\/clientcase\/chilli-beans\/","title":{"rendered":"CHILLI BEANS"},"content":{"rendered":"<p>A Chilli Beans Portugal \u00e9 o hub europeu da marca brasileira #1 de \u00d3culos de Sol, Rel\u00f3gios e \u00d3culos. Por ser uma marca de fast fashion, a Chilli Beans lan\u00e7a semanalmente edi\u00e7\u00f5es limitadas e exclusivas a pre\u00e7os muito atrativos. Se os clientes gostam de uma edi\u00e7\u00e3o, mas n\u00e3o a compram rapidamente, correm o risco de perd\u00ea-la.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"378\" src=\"https:\/\/autoimationhub.com\/karma\/wp-content\/uploads\/2019\/03\/er8tg72sushdaaw3pgcg.jpg\" alt=\"Chilli Beans CLient Case Karma\" class=\"wp-image-184\" srcset=\"https:\/\/karma-network.com\/wp-content\/uploads\/2019\/03\/er8tg72sushdaaw3pgcg.jpg 600w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/03\/er8tg72sushdaaw3pgcg-300x189.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Com novos looks para comunicar todas as semanas, a Chilli Beans Portugal desafiou a Karma a definir uma <a href=\"https:\/\/karma-network.com\/pt\/service\/digital-strategy\/\">estrat\u00e9gia digital<\/a> para aumentar o reconhecimento e a considera\u00e7\u00e3o da marca Chilli Beans, direcionar os clientes aos pontos de venda e aumentar as vendas offline. Para alcan\u00e7ar e envolver os amantes do estilo de vida e da moda, <strong>a Karma definiu e implementou uma <a href=\"https:\/\/karma-network.com\/pt\/service\/social-media-marketing\/\">Estrat\u00e9gia de marketing de redes sociais<\/a>, inclu\u00edndo <a href=\"https:\/\/karma-network.com\/pt\/service\/media-mix-optimisation\/\">Facebook e Instagram<\/a>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"455\" src=\"https:\/\/autoimationhub.com\/karma\/wp-content\/uploads\/2019\/03\/fqsd8igodwzvwdmaavib.jpg\" alt=\"Carma do caso do cliente da Chilli Beans\" class=\"wp-image-185\" srcset=\"https:\/\/karma-network.com\/wp-content\/uploads\/2019\/03\/fqsd8igodwzvwdmaavib.jpg 600w, https:\/\/karma-network.com\/wp-content\/uploads\/2019\/03\/fqsd8igodwzvwdmaavib-300x228.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Combinando recursos visuais de alto impacto e v\u00e1rios formatos de an\u00fancios no Facebook e Instagram (an\u00fancios de carrossel, an\u00fancios em sequ\u00eancia, an\u00fancios de conscientiza\u00e7\u00e3o local, ofertas promocionais, entre muitos outros), <strong>a Karma garante a ativa\u00e7\u00e3o da marca Chilli Beans<\/strong>, atinge semanalmente uma grande parte de seu p\u00fablico-alvo e <strong>direciona com sucesso tr\u00e1fego para os quiosques e lojas Chilli Beans.<\/strong> Analisando as <strong>convers\u00f5es offline<\/strong>, a Karma consegue <strong>avaliar a efic\u00e1cia<\/strong> de diferentes an\u00fancios e <strong>otimizar a execu\u00e7\u00e3o<\/strong> da estrat\u00e9gia em tempo real e de forma cont\u00ednua.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Links<\/h3>\n\n\n\n<p>Facebook (PT):\u00a0<a href=\"https:\/\/www.facebook.com\/ChilliBeansPortugal\">Chilli Beans Portugal<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A Chilli Beans Portugal \u00e9 a filial europeia da marca brasileira especializada em \u00f3culos de sol Chilli Beans.<\/p>","protected":false},"featured_media":100,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[78,13,20,39,40,41],"class_list":["post-99","clientcase","type-clientcase","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-chilli-beans","tag-client-case","tag-digital-strategy","tag-social-media","tag-social-media-marketing","tag-social-media-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/99"}],"collection":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases"}],"about":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/types\/clientcase"}],"version-history":[{"count":10,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/99\/revisions"}],"predecessor-version":[{"id":1314,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/clientcases\/99\/revisions\/1314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/media\/100"}],"wp:attachment":[{"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karma-network.com\/pt\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}