Please check your email inbox to download the publication

Google Marketing Platform

Data is the basis for great strategy and decision making. Now, imagine having access to actionable detailed data at scale through a unified advertising and analytics platform. Now you can, with Google Marketing Platform (GMP). An all-in-one tool for smarter marketing, more efficiency and better results.

What is Google Marketing Platform?

Google launched Google Marketing Platform so its users can leverage the unified power of different Google tools, all in one place, and fully integrated to work as one single system.

GMP encompasses seven Google ads and analytics tools (Display & Video 360, Search Ads 360, Analytics 360, Data Studio, Optimize 360, Surveys 360, Tag Manager 360) that, seamlessly working together will allow you to be more efficient and effective in your digital marketing activities. 

Google Marketing Platform tools

Why use Google Marketing Platform? 

  • Powerful real time reporting using unified data from all your channels (zero data loss e zero cookies loss).
  • Access to detailed knowledge and analytics data that is actionable at scale, based on AI and machine learning, that allows you to reach the right people, at the right time, with the right message. 
  • Test and adapt each creative, copy and format for higher ad spend efficiency.
  • Deep understanding of customer experience allowing for a bigger impact on the customer journey, in real time.
  • Detailed analytics of content, products and campaigns.
  • Full ownership of your accounts & data. 

Karma Network is Google Marketing Platform reseller

In partnership with Making Science, we added being a GMP reseller to our Google credentials as Google Premier Partner. We provide an innovative and full-service advanced digital marketing offer based on Tech, Data and AI to help you capture the maximum potential of digital.

How can we help you?

  • We can help you plan, buy, measure and optimize your digital channels and your customers’ experience.
  • Google Marketing Platform set-up and implementation
  • Digital strategy consultancy to leverage the full potential of GMP to achieve your business goals
  • Reporting & Dashboarding, with easy to understand outputs, updated in real time, to help you make better decisions, faster.

Related services

Google My Business

Leverage Google My Business to communicate locally and at scale, with accurate information about your locations, products, services and updates.

Read more

Google Analytics 4 (GA4)

Google Analytics 4 is expected to replace the current Universal Analytics soon and we can help you navigate this transition.

Read more